Dental Practice
Brush Up On Your Advertising and Know Which Campaigns Are Generating Leads
As a dentist, managing technology is part of what you do every day. But have you thought about what technology you can apply to your advertising efforts? Call Tracking from VerifiedAD is simple and powerful technology with a clear purpose and return. As you work to grow your dental practice you are likely to try several different advertising channels such as online paid ads, directory services, and print or other traditional options. Call Tracking enables you to track all your incoming advertising calls and to determine which advertising campaigns are working and which are not. All Call Tracking phone numbers forward to your main line so you never miss a call. In addition to knowing where the calls originate, you have detailed information on the time, duration, location of your incoming calls and the option to record your calls. Recording calls is a great way to monitor how prospective patients are being handled by your staff and to support your internal training process with new or temporary employees.
Call Tracking can save you money on advertising by gaining insights into:
- Which ads work best
- Which medium is getting the best response
- Which ads are generating the most new business
Call Tracking works with magazine ads, mailers, radio, TV, and online ad options, including Google, Bing, Yahoo, Facebook or any ad that yields phone calls. With online ads especially it is critical to know how they are preforming. Many yield impressions, but knowing how many calls each generates is critical. VerifiedAD Call Tracking proxy service enables the phone number on your site to be swapped out for the correct tracking number. This allows you to track a call that came from a user who searched Google or discovered you on Facebook accurately. If your advertising campaigns can benefit from VerifiedAD's call tracking proxy service just let us know and we will set it up for you at no extra charge.
Dentists who advertise and utilize call tracking are positioned to find new patients and to save on advertising costs by not wasting resources on advertising campaigns that do not perform.
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