Financial Services Firms
Use Call Tracking to Save Time and Money
Financial service firms can track and increase the returns of their advertising efforts with Call Tracking from VerifiedAD. For example, VerifiedAD can help a firm drive visitors to a phone call after after they have been qualified by filling out a loan application. The loan application can direct users to different phone numbers depending on how the application is scored. This process combines the self-service ease of use of an online form and data entry with a call tracking solution that directs calls to sales agents that are skilled at closing deals. The closing agents only receive calls from pre-qualified screened candidates, thus maximizing time and effectiveness.
Targeted landing pages that are matched up with keywords is another simple call tracking process that can be used by financial services firms. For example, your firm has a new loan product that has custom landing pages set up with keywords to match terms potential customers are searching on. You can use call tracking numbers on these landing pages to direct customers to the correct call center agent that is familar with the new loan product.
Why does every business need call tracking?
The answer to this question lies in the successful business person’s axiom of "Doing more of what is right and doing less of what is wrong."
If you knew which of your actions lead to success wouldn’t you want to do more of the same? Call tracking identifies the strengths and weaknesses of your online campaigns in a complete and holistic manner.
Overall, call tracking (with local or toll-free numbers) enables businesses to answer formerly mysterious marketing questions such as:
▪ Do my Web marketing campaigns generate phone calls?
▪ Do these phone calls generate revenue?
▪ Do certain pages or sections of my website cause visitors to pick up the phone? Do they take action over the phone?
▪ Do prospects who call end up back on the site? Do they end up purchasing online?
Call tracking is one method of lead generation measurement that brings substantial and highly measurable insight to the issue of understanding online-to-offline (web-to-phone) conversions.
More importantly, call tracking allows businesses to calculate financial success for every form of advertising they are paying for. With call tracking, marketers now have an increasingly powerful tool to not only measure—but also analyze—offline conversions (phone calls) to more effectively determine success and make informed spending decisions.
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