Manufacturing
Build Call Tracking In From the Start
In the manufacturing industry there are thousands of small and larger companies that build specialized parts for various applications and markets. One challenge these firms have is being discovered, so many utilize organic and pay-per-click (PPC) keyword advertising campaigns. For a company that produces thousands of parts, each with a specific set of keywords, the cost of running these campaigns is serious business. In many cases these products are specialized or custom so most order processing ends up being done over the phone. Manufacturers advertise online and in print and are often targeting specialized audiences. Most orders are received by phone so by deploying Call Tracking from VerifiedAD these firms are able to track the effectiveness of all their advertising efforts. The online reports are used to inform future advertising spending decisions and to fine tune online campaigns.
Call Tracking provides:
- Metrics on large-scale PPC campaigns
- Performance data for online and offline advertising
- Organic and keyword performance data
Start Tracking Now
Back to Industry Examples page