Windows and Doors
Call Tracking a Must for Home Improvement Firms
A successful window, gutter and door company is using Call Tracking from VerifiedAD to show where their calls are generated from, how they were received, and which advertising campaign the call originated from. In addition the firm is recording all their incoming sales calls and using them as part of their training program.
The results are higher quality service for customers, an increase in leads, and knowledge about how their advertising campaigns are performing. The window company was getting 2 to 3 qualified leads a day from various websites and online marketing efforts and after putting Call Tracking in place the number of qualified leads increased to 10 per day. One reason for this increase was the placement of unique numbers on specific websites and online advertisements. This provided the company the ability to route sales calls to the appropriate sales staff and to determine how the various ads and sales efforts were performing.
Implementing Call Tracking provided the window and gutter company new opportunities to improve their quality control, advertising analytics and training tools. These improvements lead to an increase in the number of qualified leads and increased profits.
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